6 razones para no tener un sitio web en Flash

Flash es indiscutible mente una excelente herramienta al momento de crear animaciones con motivo publicitario en la web aun mas si son interactivas a su vez tiene otras utilidades como la de poder crear juegos .


Pero al momento de hacer un sitio web nos topamos con una enorme barrera, que sin duda se pueden lograr muy buenos resultados, sin embargo estos no son funcionales.

6 Razones para no tener un sitio web en Flash.  

1. No es reconocido por las Arañas.

*Las arañas con programas que se encargan de leer el contenido del sitio y dar resultados de búsqueda.

 Simplemente los navegadores no indexan correctamente los sitios en flash lo que provoca un bajo desempeño en compatibilidad con buscadores como lo son Google, Yahoo! y Ask.

5 tips to write more effective webcopy.

Lately i found my self reading about webcopy, and the diference between both printed media and digital media amazed me, and everything is based from the most obvious fact, Web copy is presented in a screen, this makes reading in a computer exhaustive for most users and they will read less or scan less?.


Yes!, people on the web do not read the content the scan the content to find what they are looking for, so this means that they don't read word by word like in printed media, so you can't write in a website or blog the same as you write in a magazine, or book.


So I will help you out with:


5 tips to write effective webcopy.


1. The page title.
This one is your first and more powerful weapon this will make the user neither look and read the first paragraph or make him take the next option he find on google and navigate away from your copy.


Always write a title that say what is the article or site about.

E-mail Marketing para Freelancers

Hay algo de platica en la Net. sobre el email marketing volviéndose algo viejo y pasado de moda debido a la popularidad de las redes sociales (llámese facebook, orkut, myspace, etc), yo estoy de acuerdo con el escritor y mercadologo Neil Tortorella quien dice estar en desacuerdo, en lo personal las redes sociales no me han dado resultado, aunque debo admitir que resultan una buena herramienta, hasta el momento me han dado resultado y espero que funcionen para mi en algún momento, de eso hablaremos después.

A bunch of tips for entrepreneurs.

Entrepreneur

Five Tips For Making Ideas Happen – http://bit.ly/c7QDVe

6 Tips for Developing a Memorable Slogan – http://bit.ly/cIaopz

How to Find the Perfect Domain Name – http://bit.ly/9ZQIhC

33 Blogs To Make You Social Media And Marketing Guru – http://bit.ly/cnN0MD

35 Great Social Media Infographics – http://bit.ly/9WNvDI

The Art and Science of Understanding Users – http://bit.ly/aJxpLl

Important Elements to Consider at Developing SEO Strategy –http://bit.ly/dteoMS

Why Page Weight Could Wreck Your SEO Efforts – http://bit.ly/cfp6Ya

Tips to Improve E-commerce Shopping Cart Abandonment –http://bit.ly/cFnen0

10 Steps To A More Usable Ecommerce Website – http://bit.ly/aAV5JX

Gathering Variables for Split Testing  - http://bit.ly/d5jD0q

10 Tips to Make a Virtual Team Feel Close – http://bit.ly/aZeO6m

Rockstar Branding Tips

Hi, I'm Raul Salazar a freelancer/entrepreneur designer and yeah, I was the one that have been posting all the way from the beginning, i don't have pretty much time for posting but anyways i love this and i will keep bringing tips for designers and entrepreneur on how to build a strong brand.

I'm in the middle of a very interesting reading y'all people should take a look and buy the book,

It,s from Envato's Rockable press book's series, I will be checking some of their books and this one

is the first I read of them your should check it out too! Rockstar Personal Branding you can get this 

for free! just by subscribing to their mailing list, yeah, im making some advertising here, but Hey its a 

great book and for free this one makes me want to buy other books that i already bought, but one at

a Time.

The Top 10 traits of Strong Brands

Here is the result of some reading on Marketing. We have started with Marketing Mix and had done the topic Product. It was required by our Lecturer to do some reading on Brand Equity. Looking for some articles out there in the information super highway, I found this one easy to read and understand.

 Ref: Harvard Business Review on Marketing; Top ten brands in the World

Review: Brand Report Card by Kevin Lane Keller

To give managers a systematic way to think about their brands, Tuck School Professor Kevin Lane Keller lays out the ten characteristics that the strongest brands share.

The world's strongest top ten brands share the following attributes:

1. The brand excels at delivering the benefits customers truly desire

Consider Starbucks. The company began to focus its efforts on building a coffee bar culture. It maintained control over the coffee from start to finish - from the selection and procurement of the beans to their roasting and blending to their ultimate consumption. Starbucks locations have thus have been successfully delivered superior benefits to customers by appealing to all five senses - through the enticing aroma of beans, the rich taste of the coffee, the product displays and the attractive artwork adorning the walls, the contemporary music playing in the background and even the cozy feel of the tables and chairs..

A strong brand: The Logo

Today, creating a strong brand is key to business success.
We have already talk about the name of the brand, what about the logo? Historically, the logo have been a need more than a simple drawing.
Decades ago, a shop attracted people because it was the only one in the city, but that has changed dramatically.
Today's competitive markets, the vision is the main meaning of the customers, which has catapulted the logo to a new predominant position. Today, the logo is one of the vital components of your brand.
 How can something so small can make so much difference in the success of your business?

A strong brand: The Name

There is no second chance for a first impression.

Choosing the right name for your brand name should reflect and create a desire for the products you offer. 

This is achieved through the generation of emotions, ie, weaving stories about the product. But never forget that what you promise, provided, or even the best name will save you from failure. 

Imagine Mc Donald's ® had been called "Burgers Ray" or that instead of Pizza Hut ® had been "Pizza John." Do you think you would have the same success? Just as an accountant is perhaps the most appropriate professional to calculate their taxes, a professional in marketing is probably the best option to create a name for your new product or company.