5 tips to write more effective webcopy.

Lately i found my self reading about webcopy, and the diference between both printed media and digital media amazed me, and everything is based from the most obvious fact, Web copy is presented in a screen, this makes reading in a computer exhaustive for most users and they will read less or scan less?.


Yes!, people on the web do not read the content the scan the content to find what they are looking for, so this means that they don't read word by word like in printed media, so you can't write in a website or blog the same as you write in a magazine, or book.


So I will help you out with:


5 tips to write effective webcopy.


1. The page title.
This one is your first and more powerful weapon this will make the user neither look and read the first paragraph or make him take the next option he find on google and navigate away from your copy.


Always write a title that say what is the article or site about.