Rockstar Branding Tips

Hi, I'm Raul Salazar a freelancer/entrepreneur designer and yeah, I was the one that have been posting all the way from the beginning, i don't have pretty much time for posting but anyways i love this and i will keep bringing tips for designers and entrepreneur on how to build a strong brand.

I'm in the middle of a very interesting reading y'all people should take a look and buy the book,

It,s from Envato's Rockable press book's series, I will be checking some of their books and this one

is the first I read of them your should check it out too! Rockstar Personal Branding you can get this 

for free! just by subscribing to their mailing list, yeah, im making some advertising here, but Hey its a 

great book and for free this one makes me want to buy other books that i already bought, but one at

a Time.

30 gradient style logos for inspiration

This is a list of logos that use gradients
get inspired!.

1. Creative Atelier by vudstok

2. Aramova by grafikonline

The Top 10 traits of Strong Brands

Here is the result of some reading on Marketing. We have started with Marketing Mix and had done the topic Product. It was required by our Lecturer to do some reading on Brand Equity. Looking for some articles out there in the information super highway, I found this one easy to read and understand.

 Ref: Harvard Business Review on Marketing; Top ten brands in the World

Review: Brand Report Card by Kevin Lane Keller

To give managers a systematic way to think about their brands, Tuck School Professor Kevin Lane Keller lays out the ten characteristics that the strongest brands share.

The world's strongest top ten brands share the following attributes:

1. The brand excels at delivering the benefits customers truly desire

Consider Starbucks. The company began to focus its efforts on building a coffee bar culture. It maintained control over the coffee from start to finish - from the selection and procurement of the beans to their roasting and blending to their ultimate consumption. Starbucks locations have thus have been successfully delivered superior benefits to customers by appealing to all five senses - through the enticing aroma of beans, the rich taste of the coffee, the product displays and the attractive artwork adorning the walls, the contemporary music playing in the background and even the cozy feel of the tables and chairs..

A strong brand: The Logo

Today, creating a strong brand is key to business success.
We have already talk about the name of the brand, what about the logo? Historically, the logo have been a need more than a simple drawing.
Decades ago, a shop attracted people because it was the only one in the city, but that has changed dramatically.
Today's competitive markets, the vision is the main meaning of the customers, which has catapulted the logo to a new predominant position. Today, the logo is one of the vital components of your brand.
 How can something so small can make so much difference in the success of your business?

A strong brand: The Name

There is no second chance for a first impression.

Choosing the right name for your brand name should reflect and create a desire for the products you offer. 

This is achieved through the generation of emotions, ie, weaving stories about the product. But never forget that what you promise, provided, or even the best name will save you from failure. 

Imagine Mc Donald's ® had been called "Burgers Ray" or that instead of Pizza Hut ® had been "Pizza John." Do you think you would have the same success? Just as an accountant is perhaps the most appropriate professional to calculate their taxes, a professional in marketing is probably the best option to create a name for your new product or company.