We have already talk about the name of the brand, what about the logo? Historically, the logo have been a need more than a simple drawing.
Decades ago, a shop attracted people because it was the only one in the city, but that has changed dramatically.
Today's competitive markets, the vision is the main meaning of the customers, which has catapulted the logo to a new predominant position. Today, the logo is one of the vital components of your brand.
How can something so small can make so much difference in the success of your business?
The branding not only starts with the logo, but derives from it. Your logo appears on all your sales tools, from your cards to your website.
As a result, the design of your logo influence all your other tools, for better or for worse. A professional looking logo can lead to other professional-looking materials, while a poor man logo will just show the look of a more “standard” business and will not attract as many people.
In other words, you need a professional and adaptable logo, which can be used in the design of other materials of your company.
A professional logo is more adaptable and easy to remember. If people do not remember your logo, they will not remember your brand.
Think of the most popular logos: the golden arches of McDonalds, Shell's shell, or the "swoosh," for Nike.
All are simple concepts.
1.- How to tell if a logo is going to be memorable?
Look for 10 seconds and then draw it. If you can do with some precision, it works. If not, is too complex to be remembered. Also, if it is very difficult going to be difficult to simplify in black and white or a very small scale, so that you can not add it in your fax sheets, business cards, etc.
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| by Logoboom |
2.- Your logo is a quick visual cue that carries the essence of your brand, especially in an era where image and time are everything.
Maybe you've listened to a writer complaining that "nobody reads today." In today's market, not only faces competition, but also to an audience accustomed to visual stimulation, to convenience and instant gratification.
Sure more than one can read your complete notice, a few can read just part of it, but most only going to see. The overwhelming number of choices facing consumers daily forces them to seek visual shortcuts. And that is precisely what must be achieved in your logo: immediately convey your brand and its emotional message.
3 - Awareness and familiarity are keys to grow your business and your logo can help you both. Your logo is your most basic visual element that unites all your other materials. In fact, the logo may be the only common element in your other materials. A winning logo strengthens the loyalty of your client, while you apart from the competition.
4 - Your logo can be the only factor by which it considers a potential client your business. Think of the Yellow Pages or the classified ads. The only thing that fits in that little space is your contact and your logo.If your logo projects the right message, may be the only reason why someone Desire to test your company. On the other hand, if it looks unprofessional or unclear, may be the only reason why someone chooses another company.
5 - The logo offers a unique opportunity to pretend that you're bigger than they really are. With the right logo, you can see how a big company with experience, even when you're the only one working on it and starts it just a month ago. People who see your logo to associate positive attributes of big companies, such as security and financial stability, with your company. And why will no longer see your entrepreneurial qualities: personal attention and customer service excellence.
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