30 gradient style logos for inspiration

This is a list of logos that use gradients
get inspired!.

1. Creative Atelier by vudstok

2. Aramova by grafikonline

The Top 10 traits of Strong Brands

Here is the result of some reading on Marketing. We have started with Marketing Mix and had done the topic Product. It was required by our Lecturer to do some reading on Brand Equity. Looking for some articles out there in the information super highway, I found this one easy to read and understand.

 Ref: Harvard Business Review on Marketing; Top ten brands in the World

Review: Brand Report Card by Kevin Lane Keller

To give managers a systematic way to think about their brands, Tuck School Professor Kevin Lane Keller lays out the ten characteristics that the strongest brands share.

The world's strongest top ten brands share the following attributes:

1. The brand excels at delivering the benefits customers truly desire

Consider Starbucks. The company began to focus its efforts on building a coffee bar culture. It maintained control over the coffee from start to finish - from the selection and procurement of the beans to their roasting and blending to their ultimate consumption. Starbucks locations have thus have been successfully delivered superior benefits to customers by appealing to all five senses - through the enticing aroma of beans, the rich taste of the coffee, the product displays and the attractive artwork adorning the walls, the contemporary music playing in the background and even the cozy feel of the tables and chairs..